Tag Archive for: strategy

Inspirational Brand Turnarounds: Flickr and Twitter

Sometimes, a business finds that it needs more than a rebranding, it needs a complete change of emphasis, a whole new strategy. Knowing you need to make a change is one thing, actually implementing it with success is another. Here we can learn valuable lessons from the examples provided by two major players in the social media revolution.

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5 steps to define SMART objectives

Defining SMART objectives

SMART is a framework that allows you to ask specific questions of your strategy so that you can see how well it stands up as a concrete proposal.  Read more

Inspirational blog — Consultants Mind

Whether you are already a consultant or are thinking of becoming one, it can be a lonely path to tread. It’s not just the long hours, but the project-based nature of the work. So it’s nice sometimes to realise that there’s a lot of people who enjoy the same challenges and rewards as you. If this sounds like you, why not have a look at the Consultants Mind blog.

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Inspirational Bloggers — Rohit Bhargava

Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.

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Inspirational Brand Stories — Pinterest

Pinterest developed out of a site called Tote which allowed you to ‘pin’ your favourite retail items onto lists and share them with your friends. Noticing that the pinning was more popular than the buying they decided to refocus on the pinning part of their business and became Pinterest.   Read more