3 Essential SaaS Business Tools you need to have

Alchemists turned into chemists when they stopped keeping secrets (Eric Raymond – American Programmer and Author)

Today we are proud to highlight 3 great SaaS experts on Eloquens. You will find their work and many more authors here: https://www.eloquens.com/search/SaaS

These top-tier ready-to-use tools available on Eloquens will enable you to understand better how SaaS business models work on both an operational & financial basis as well as pinpoint best practices – without having to Reinvent The Wheel!

You will love these business tools if you are a:

  • a professional with the passion to understand how SaaS works
  • a SaaS Entrepreneur and decision maker (CEO, COO, CFO)
  • working in a corporation looking to develop new activities based on SaaS

They will enable you to:

  1. explore and get inspiration on the specifics and core hypothesis of SaaS businesses
  2. modelize a business and build a financial plan to efficiently raise funds (seed, series A…)
  3. follow performance thanks to financial and KPI dashboards

Here is our selection of the best tools currently available for download for free.

1 – David Skok explains how to manage your SaaS Business


David Skok is the General Partner at Matrix Partners and has a wealth of experience running companies, having founded four and performed one turn-around. Three went public.



In the SaaS world, there are a few key variables that make a big difference to future results. (David Skok)


Highlighted model to download: SaaS Metrics 2.0 Dashboard (Excel) -> A full stack dashboard to help founders manage their SaaS Business (Monthly or Annual Contracts)

What the Eloquens Team liked: Its 360° approach, the fact that you can choose Monthly or Annual Contracts and the supporting article. A reference in the SaaS world.


2 – Brandon Marker introduces you to how a SaaS Financial Model works


Brandon works with early-stage startups both as a mentor at Techstars and at Notley Ventures. He has a strong understanding of early-stage investment deal mechanics and negotiations.




It’s best to understand your high-level business model to talk intelligently about how you grow. (Brandon Marker)


Highlighted model to download: Early Stage SaaS Financial Model (Excel) -> A model for SaaS Entrepreneurs to understand their high-level business model and to talk intelligently at an early-stage.

What the Eloquens Team liked: It’s clarity, ease-of-use and step by step pedagogical methodology. A must-use for Entrepreneurs!



3 – Christoph Janz built for you the best dashboard to track your SaaS KPIs



Chirstoph is Managing Partner at Point Nine Capital, a former internet entrepreneur (co-founded DealPilot.com & Pageflakes) and also still an angel investor.



Which KPIs are the most important ones, what’s the right way to calculate churn, CACs, MRR and other key metrics, how can I estimate customer lifetime value – these and other questions come up all the time, and the answers aren’t always obvious. (Christoph Janz)


Highlighted Model to download: SaaS Metrics Dashboard (Excel) -> This simple KPI excel model is for early-stage SaaS startups with a low-touch sales model.

What the Eloquens Team liked: Its ease of use and breadth. It is a great starting point for SaaS entrepreneurs to understand why KPIs are important, how to measure and what to measure, before adapting this to their case.



Our other SaaS authors also include: Andrew Chen, Ali Rahimtula, Jon Sonnenschein, Noah Barr, Alex Flom, Nicholas Petroski, David Worrell, Ryan Carson, Plan Projections and many more! (see their models and methods here)


Love the post? Hate the post? Have other ideas? Please leave a comment below! Let us know what you think and feel free to share it, as well as the corresponding models made by these authors. Help us get these great tools into the hands of SaaS Entrepreneurs!

If you also have your word to say in SaaS and have business tools (models & methods) you would like to share, create your very own profile on Eloquens now: https://www.eloquens.com/publish-model

Other SaaS Tools on Eloquens


Saas Revenue Model SaaS Model - Net Present Value for Simple Web Business Simplified Monthly vs Annual Pricing Effects on Cash Flow The Complete Guide to SaaS Metrics Simple SaaS cash flow analysis SaaS Venture Dashboard SaaS Financial Plan Rational Growth (PDF) Guide to analyze a company's SaaS metrics


























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