We’ve all had Powerpoint presentations that we knew needed something extra, a little touch of magic. The trouble is that very often it’s difficult to know exactly what is lacking or what needs adding. We’ve put our thinking caps on have have come up with seven ways to make your Powerpoints sparkle. Read more
All businesses require marketing and branding. You might not consider marketing your top priority. You might consider it to be an add-on you think about once the product or service is finalized. But the way people perceive and respond to your product is absolutely critical to your continued success. Here we’ve collected our favorite inspirational content from around the web. We’ve got Pinterest boards, Ted talks, Slideshare decks and Quora discussions here to share with you. So whatever your favorite medium, we’ve got something here for you. You’ll never think about marketing the same way again!
1. Ted Talk
This is a really eye-opening Ted Talk. Who would’ve thought that physics would have any lessons for marketing? Well here, Google’s Marketing Director Dan Cobley explains how Heisenberg’s uncertainty principle and Newton’s 2nd Law of Motion can change the way you think about marketing forever. This talk is as fascinating as it is memorable.
This Pinterest board is full of marketing and branding infographics to help you get your head round complex ideas fast and easily. We particularly like this infographic about how your brain responds to different brand logos. Really powerful stuff.
3. Quora Thread
This is a really valuable Quora thread about how to grow your user-base fast. With contributions from the likes of Noah Kagan and Ryan Holiday, it contains marketing truths that go well beyond the remit of the question and should be great reading no matter what business you’re in.
This slide deck will really get you thinking about what brand identity means and how to optimize yours for success. It has quotes from Seth Godin and Peter Drucker to inspire and lead you to greater things. This deck focuses on how to improve your marketing without spending a huge amount of money, and has some useful lessons for all of us, no matter how big or small our company is.
If you’ve ever wondered what was the secret of ground-breaking innovation then this book may contain some startling answers for you. British tech pioneer, Kevin Ashton, lets you in on the secret of Eureka! moments in his fascinating new book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery. Read more
A few weeks ago the MECE framework was mentioned very briefly in the really interesting discussion we had with Matt McDonald. We didn’t have time to cover it in much detail back then so we thought it might be valuable to give the MECE framework a post of its own. In this post we’ll discuss what MECE stands for, why it is popular with top tier consultants and how it can help your business analysis. Read more
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