Here’s a book which didn’t make our list of books to watch out for in 2015 that we published in January. Having had chance to have a look at this one now, this book is up there with the best of them. Here’s why. Read more
Execution is a critical part of strategy. Without execution, strategy is all talk, just hot air. Unfortunately, turning strategy into execution is often the hard part. However, there are several strategy tools to help you connect the dots between your plans, objectives and resources. One great strategy tool to help you with this is the Hoshin Planning System. Read more
Guy Kawasaki is a big name, and with good reason. He’s a marketing guru, ‘evangelist’ and startup founder whose resume since the 1980s includes both Apple and Google. He has in the past co-founded his own VC shop as well as founding and selling several of his own startups. He shares the wisdom of his experience through his blog. He also gives in excess of 50 keynote speeches a year. Read more
There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer picture of who your customers are. The data that people provide about themselves via social media is one incredibly rich source of this kind of information. Read more
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