Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.
Rohit Bhargava has worked with giants like American Express, Novartis, Pfizer, IBM, Unilever, Pepsi, Heineken and across a whole range of industries. He has appeared either in writing or in interview in publications like the BBC, the Harvard Business Review, the Wall Street Journal and the Fast Company.
Rohit’s CV alone ought to be enough to tempt you to glance at his blog. Just in case that isn’t enough though, Rohit’ has a remarkable ability to distill his experience as a thought leader at the pinnacle of his profession into readable and enjoyable posts with real insights. He may be a useful input to help you develop your marketing strategy
Some of his recent posts have included:
Rohit guides us through the 7 lessons that came out of the recent Social Media Summit
- Smart Brands Don’t Care About Social Media
- Better Timing Is Everything
- Motivate and Train Employees Through Content
- Find A Way To Improve A Bad Experience
- Separate Content Creation From Distribution
- Don’t Forget Your Employee Advocates
- Replace Big Data With Small Actionable Data
In this brilliant and topical piece Rohit higglights the best and worst marketing campaigns of the 2014 World Cup; including the hugely popular guerilla marketing attempt from Nike:
‘SXSW, in short, is a tempting place to promote just about anything. It is the Super Bowl of marketing the trivial. Yet among the chaos and rush, there is one thing that has stood out this year as the ultimate marketing strategy: kindness’