With Big Data now an established part of the way successful businesses think about the world, it’s important to look at the best ways of sourcing data and data vendors. Today we’re going to do just that, and offer a few of the best practices for this important job. Read more
There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer picture of who your customers are. The data that people provide about themselves via social media is one incredibly rich source of this kind of information. Read more
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