Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
Whether you are already a consultant or are thinking of becoming one, it can be a lonely path to tread. It’s not just the long hours, but the project-based nature of the work. So it’s nice sometimes to realise that there’s a lot of people who enjoy the same challenges and rewards as you. If this sounds like you, why not have a look at the Consultants Mind blog.
Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.
We said we’d keep you posted about developments in the Disruption debate that’s blown up in the last few days. Read more
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