Inspirational Bloggers — Rohit Bhargava

Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.

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Inspirational Brand Stories — Pinterest

Pinterest developed out of a site called Tote which allowed you to ‘pin’ your favourite retail items onto lists and share them with your friends. Noticing that the pinning was more popular than the buying they decided to refocus on the pinning part of their business and became Pinterest.   Read more

Clay Christiansen Responds: Disruptive Innovation Under Fire

We said we’d keep you posted about developments in the Disruption debate that’s blown up in the last few days. Read more

Inspirational Bloggers — Ken Favaro

Ken Favaro may not be the most prolific of bloggers, but he’s surefire proof of the old adage that quantity is better than quality.

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Disrupt or die?

‘Disrupt, disrupt’. This word has become more than an useful insight for managers. It has become more than a strategy for innovation. It is a mantra. And it is a mantra that has permeated the soft walls of our thinking on all matters social and commercial. Read more