Hilton is one of the most well-known brands out there. It’s advertisements have an instantly recognisable tang and have been inspiring our holiday destination choices for decades. Read more
The book’s pitch says that “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. It’s a new marketing model for the age of information overload.” Read more
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