Classic strategy tools: Porter’s Four Corners Model

Firms don’t exist in isolation. It’s jungle out there and it’s every firm for themselves. This makes the strategists job more complicated. It’s not enough simply for the analyst to look at their own core competencies and attempt to maximize them. No, the corporate strategists job is also to out-maneuver their chief competitors. Here we look at one of the classic strategy tools used to figure out what your competitors’ likely next moves are.

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Create the perfect data slide

Can you give me the trends of our sales in volume and value over the last 9 years?

Well, you can either hand out your rough table of figures or create a powerful slide that will make  your data much easier to read and your decision-making much clearer. Read more

5 steps to define SMART objectives

Defining SMART objectives

SMART is a framework that allows you to ask specific questions of your strategy so that you can see how well it stands up as a concrete proposal.  Read more

SIMAC – How to pitch successfully?

What is SIMAC?

SIMAC is a pitching method that  has proven very successful in commercial and business contexts. The method originates from Procter and Gamble’s “persuasive selling format”. Read more

Master the building blocks of strategy with McKinsey

This video is a short conversation with two Mckinsey consultants, in which they give an overview of a longer Mckinsey article — ‘The Building Blocks of Strategy’. Read more