Rounding up numbers is generally advisable for a neat presentation of figures to your client or management. It’s much quicker to read and comprehend “15.3 million” than “15263014.254”. Read more
Build your work on solid ground
When conducting analysis, you will very often find it necessary to use external data. When you do this it is essential to ensure you have reliable data: Read more
There’s been a lot of talk about Big Data, often in hushed tones. But all too often it has been impossible for smaller companies to use these tools. Read more
The fair share is the market share a given actor or product should/could claim on a market. Read more
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