Tag Archive for: inspiration

Best reads of 2014: How many have you seen?

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It’s been a strong year for business and management books. Here are some of our favorites in no particular order.

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Inspirational Brand Stories — Old Spice

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Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more

Inspirational Bloggers — Rohit Bhargava

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Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.

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Inspirational Blog — Summation

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Summation, the 15+ year old blog from Auren Hoffman, and is one of the first blogs many managers look to for inspiration. Read more