Sometimes, a business finds that it needs more than a rebranding, it needs a complete change of emphasis, a whole new strategy. Knowing you need to make a change is one thing, actually implementing it with success is another. Here we can learn valuable lessons from the examples provided by two major players in the social media revolution.
We hear a lot about the whizz-kids starting up their disruptive technologies from their garage. There’s a good reason for this. Digital technologies seem to be changing almost every area of our lives and businesses, from the where and when and how we collaborate with our work colleagues to the way in which we source, collect and listen to our music. But equally important are the managers and leaders whose challenge it is to adopt and adapt to the innovative new technologies that spring up all about them. Without technologically adept and inspirational leaders, businesses and society as a whole will fail to maximize the huge potential offered by digital technology. In order to do scale the technological heights, we have to think in terms of ‘digital transformation‘.
