Tag Archive for: marketing

Mashup: Branding And Marketing Your Business

All businesses require marketing and branding. You might not consider marketing your top priority. You might consider it to be an add-on you think about once the product or service is finalized. But the way people perceive and respond to your product is absolutely critical to your continued success. Here we’ve collected our favorite inspirational content from around the web. We’ve got Pinterest boards, Ted talks, Slideshare decks and Quora discussions here to share with you. So whatever your favorite medium, we’ve got something here for you. You’ll never think about marketing the same way again!

1. Ted Talk

This is a really eye-opening Ted Talk. Who would’ve thought that physics would have any lessons for marketing? Well here, Google’s Marketing Director Dan Cobley explains how Heisenberg’s uncertainty principle and Newton’s 2nd Law of Motion can change the way you think about marketing forever. This talk is as fascinating as it is memorable.

2. Pinterest

This Pinterest board is full of marketing and branding infographics to help you get your head round complex ideas fast and easily. We particularly like this infographic about how your brain responds to different brand logos. Really powerful stuff.

3. Quora Thread

This is a really valuable Quora thread about how to grow your user-base fast. With contributions from the likes of Noah Kagan and Ryan Holiday, it contains marketing truths that go well beyond the remit of the question and should be great reading no matter what business you’re in.


4. Slideshare

This slide deck will really get you thinking about what brand identity means and how to optimize yours for success. It has quotes from Seth Godin and Peter Drucker to inspire and lead you to greater things. This deck focuses on how to improve your marketing without spending a huge amount of money, and has some useful lessons for all of us, no matter how big or small our company is.

Good Read: Made to Stick, Why Some Ideas Survive and Others Die

There are some books that are so full of useful insights and pithy way of approaching problems that the books themselves end up underscored by highlighter, with notes scored in the margins and crucial passages underlined in bold pen. Read more

Inspirational Brand Stories — Old Spice

Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more

Inspirational blog — Consultants Mind

Whether you are already a consultant or are thinking of becoming one, it can be a lonely path to tread. It’s not just the long hours, but the project-based nature of the work. So it’s nice sometimes to realise that there’s a lot of people who enjoy the same challenges and rewards as you. If this sounds like you, why not have a look at the Consultants Mind blog.

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Inspirational Bloggers — Rohit Bhargava

Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.

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