“Creating once for many” – Daniel Jeffrey (Vice President and General Manager, Marketing Strategy & Content – Global Commercial Services at American Express)
That’s the idea that sits at the heart of Eloquens. We think that everyone can capitalise on the experience they accumulate throughout their professional life with a whole host of benefits. In fact, we believe that people should share the Know How they amass. Then they can help others find solutions to their business issues or help them with common issues they may face in their careers.
Why keep important tricks and tips to ourselves instead of allowing others to access them? A Best Practice could even be something you believe to be common sense or self-explanatory but is revolutionary for others in the same industry as you.
We want to help people find solutions, for example in their business ventures, so we encourage reusing and recycling knowledge – that’s where our motto ‘Don’t Reinvent the Wheel’ comes from. So why not get started and publish content taken from your working experience?
Once people start downloading your content, the benefits don’t stop either. The private messaging function means you can start insightful conversations with users who have accessed your content as well as other authors on the website. The handy new notifications feature will also help you keep track of people interacting with your Best Practices.
Focussing on and highlighting your areas of expertise will always be useful – for example when you’re going for an interview and asked to explain why you should be hired or if you’re trying to convince someone to take you on as a consultant. In fact, many of our authors find that publishing on their Eloquens Channel pushes the to continue to look out for and build better Best Practices, which means they can grow their expertise even further. And in the working world, extra experience never goes amiss!
We visualise our end goal as a sort of Library of Alexandria of Best Practices and Know How that people actively enjoy contributing to. And with everyone adding their own knowledge, we can pool together resources that can help us all tackle and overcome all the challenges we face in our businesses and professional working lives!