Best Strategy and Business Books To Watch Out For In 2016

Here at Eloquens we love the smell of a freshly cracked open new book. Especially when that book promises to leave us smarter, hungrier and more emboldened for success. And now it’s that time of year again when we at Eloquens put together a short list of the books we are most excited to get our hands on in the coming 12 months.  Read more

Brand Turnaround | Dove

We like to keep a periodic eye on the developments in the area of brand turnarounds. In many ways brand turnarounds can be viewed as being a bit like a visit to the operating theater of marketing: it’s a chance to get an inside look at what makes good branding and what makes weak branding. You can watch in real time as skilled operators try to perform open-heart surgery on a struggling brand.  Read more

The Manager’s Mindset

We came across this HBR article recently and have been giving it some thought ever since. It intrigued us because it highlighted how you can be an excellent technical performer without also possessing the gifts required to be a good leader. Here, we’ll recap the main thrust of their argument as well as adding a few of our own thoughts on the issue. Read more

Book Review |Musk | The Story of the SpaceX Founder

When the long-awaited Musk was published recently, The New York Times marked the arrival by claiming that –with Steve Jobs no longer with us — Elon Musk is the only Silicon Valley leader to ‘carry a similar air of dark mystique’. This is a big claim, but after thoroughly enjoying this book, we can certainly say that Musk has some very unusual qualities.  Read more

Inspirational Blogs: Getting To Grips With Big Data

Normally when we do a post about our favorite bloggers we focus on one blog and why you should consider adding it to your reading list. This week we’re doing something a little different. Today we will be mentioning several blogs, and our focus will be on a single topic instead: Big Data. Read more