Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
Burberry – drastically reposition your brand
Hilton is one of the most well-known brands out there. It’s advertisements have an instantly recognisable tang and have been inspiring our holiday destination choices for decades. Read more
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