There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer picture of who your customers are. The data that people provide about themselves via social media is one incredibly rich source of this kind of information. Read more
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Sometimes, a business finds that it needs more than a rebranding, it needs a complete change of emphasis, a whole new strategy. Knowing you need to make a change is one thing, actually implementing it with success is another. Here we can learn valuable lessons from the examples provided by two major players in the social media revolution.
There’s been a considerable debate recently about the way company’s and their employees should interact with social media. This debate is made more complicated by the fact that it is really two inter-related arguments. One debate is about the affect of social media on employee productivity. The other is about the dangers and opportunities of employee activists.
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