There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer picture of who your customers are. The data that people provide about themselves via social media is one incredibly rich source of this kind of information. Read more
There’s been a considerable debate recently about the way company’s and their employees should interact with social media. This debate is made more complicated by the fact that it is really two inter-related arguments. One debate is about the affect of social media on employee productivity. The other is about the dangers and opportunities of employee activists.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more
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