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Best Data Sources | Mining Social Media

There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer picture of who your customers are. The data that people provide about themselves via social media is one incredibly rich source of this kind of information.  Read more

Letting employees loose on social media

There’s been a considerable debate recently about the way company’s and their employees should interact with social media. This debate is made more complicated by the fact that it is really two inter-related arguments. One debate is about the affect of social media on employee productivity. The other is about the dangers and opportunities of employee activists.

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Inspirational Brand Stories — Pinterest

Pinterest developed out of a site called Tote which allowed you to ‘pin’ your favourite retail items onto lists and share them with your friends. Noticing that the pinning was more popular than the buying they decided to refocus on the pinning part of their business and became Pinterest.   Read more

Good read — Permission Marketing

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more