We just came across an interesting piece from Andrew Campbell, Director of the Ashridge Strategic Management Centre and thought we would share with you its key thoughts. Campbell is the co-author of ‘Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions’, and in his recent blog post he reminds us of some interesting truths about the foundations of solid strategy. Read more
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Firms don’t exist in isolation. It’s jungle out there and it’s every firm for themselves. This makes the strategists job more complicated. It’s not enough simply for the analyst to look at their own core competencies and attempt to maximize them. No, the corporate strategists job is also to out-maneuver their chief competitors. Here we look at one of the classic strategy tools used to figure out what your competitors’ likely next moves are.
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