Firms don’t exist in isolation. It’s jungle out there and it’s every firm for themselves. This makes the strategists job more complicated. It’s not enough simply for the analyst to look at their own core competencies and attempt to maximize them. No, the corporate strategists job is also to out-maneuver their chief competitors. Here we look at one of the classic strategy tools used to figure out what your competitors’ likely next moves are.
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The increased competition which has resulted from globalization has had a profound effect on nature of firms’ competitive advantage. This is reflected in the decreasing confidence of managers about their firms’ competitive advantages. A recent survey from S+B has shown that over half of senior exectutives don’t believe that their company has a winning strategy. Read more
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