We came across this HBR article recently and have been giving it some thought ever since. It intrigued us because it highlighted how you can be an excellent technical performer without also possessing the gifts required to be a good leader. Here, we’ll recap the main thrust of their argument as well as adding a few of our own thoughts on the issue. Read more
All businesses require marketing and branding. You might not consider marketing your top priority. You might consider it to be an add-on you think about once the product or service is finalized. But the way people perceive and respond to your product is absolutely critical to your continued success. Here we’ve collected our favorite inspirational content from around the web. We’ve got Pinterest boards, Ted talks, Slideshare decks and Quora discussions here to share with you. So whatever your favorite medium, we’ve got something here for you. You’ll never think about marketing the same way again!
This is a really eye-opening Ted Talk. Who would’ve thought that physics would have any lessons for marketing? Well here, Google’s Marketing Director Dan Cobley explains how Heisenberg’s uncertainty principle and Newton’s 2nd Law of Motion can change the way you think about marketing forever. This talk is as fascinating as it is memorable.
This Pinterest board is full of marketing and branding infographics to help you get your head round complex ideas fast and easily. We particularly like this infographic about how your brain responds to different brand logos. Really powerful stuff.
This is a really valuable Quora thread about how to grow your user-base fast. With contributions from the likes of Noah Kagan and Ryan Holiday, it contains marketing truths that go well beyond the remit of the question and should be great reading no matter what business you’re in.
This slide deck will really get you thinking about what brand identity means and how to optimize yours for success. It has quotes from Seth Godin and Peter Drucker to inspire and lead you to greater things. This deck focuses on how to improve your marketing without spending a huge amount of money, and has some useful lessons for all of us, no matter how big or small our company is.
A little while ago we brought you our early recommendations for the best reads to watch out for in 2015. One of the titles which really caught our eye was ‘Bold: How to Go Big, Create Wealth and Impact the World‘. It’s a title which sets big expectations for itself so now that it’s been published for a month or two we just couldn’t miss the opportunity to get back to you with our thoughts on it. Read more
Big data. Two little words with such overwhelmingly large connotations. The phrase brings to mind billions if not trillions of data points. It suggests super-large corporations with whole teams and whole business modules devoted to reaping the benefits of the data driven approach. Not surprisingly then it can seem a little daunting to apply big data to your own business. But fear not, here we have 5 great tips about how to make sure that you start your adventure with big data on the right foot.
It looks to be another great year for business books, a genre that seems to get even more inspirational with every passing year. Here are some of the books we’re looking forward to most in 2015 Read more
