Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
Tag Archive for: Permission Marketing
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more
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