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Youtility

Youtility Youtility

Youtility is the New York Times and Amazon best-selling book by Jay Baer, famous digital marketer, consultant and marketing keynote speaker.

The book’s pitch says that “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. It’s a new marketing model for the age of information overload.” Read more