We like to keep a periodic eye on the developments in the area of brand turnarounds. In many ways brand turnarounds can be viewed as being a bit like a visit to the operating theater of marketing: it’s a chance to get an inside look at what makes good branding and what makes weak branding. You can watch in real time as skilled operators try to perform open-heart surgery on a struggling brand. Read more
Tag Archive for: inspirational brands
Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
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