Tag Archive for: good read

Good Read: Made to Stick, Why Some Ideas Survive and Others Die

There are some books that are so full of useful insights and pithy way of approaching problems that the books themselves end up underscored by highlighter, with notes scored in the margins and crucial passages underlined in bold pen. Read more

Good read — Permission Marketing

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more