There’s been a considerable debate recently about the way company’s and their employees should interact with social media. This debate is made more complicated by the fact that it is really two inter-related arguments. One debate is about the affect of social media on employee productivity. The other is about the dangers and opportunities of employee activists.
We hear a lot about the whizz-kids starting up their disruptive technologies from their garage. There’s a good reason for this. Digital technologies seem to be changing almost every area of our lives and businesses, from the where and when and how we collaborate with our work colleagues to the way in which we source, collect and listen to our music. But equally important are the managers and leaders whose challenge it is to adopt and adapt to the innovative new technologies that spring up all about them. Without technologically adept and inspirational leaders, businesses and society as a whole will fail to maximize the huge potential offered by digital technology. In order to do scale the technological heights, we have to think in terms of ‘digital transformation‘.
