There are some books that are so full of useful insights and pithy way of approaching problems that the books themselves end up underscored by highlighter, with notes scored in the margins and crucial passages underlined in bold pen. Read more
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“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more
The book’s pitch says that “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. It’s a new marketing model for the age of information overload.” Read more
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