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Good Read: Made to Stick, Why Some Ideas Survive and Others Die

There are some books that are so full of useful insights and pithy way of approaching problems that the books themselves end up underscored by highlighter, with notes scored in the margins and crucial passages underlined in bold pen. Read more

Good read — Permission Marketing

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more

Youtility

Youtility is the New York Times and Amazon best-selling book by Jay Baer, famous digital marketer, consultant and marketing keynote speaker.

The book’s pitch says that “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. It’s a new marketing model for the age of information overload.” Read more

The Signal and the Noise

Nate Silver, a product of the University of Chicago and the London School of Economics, has written an essential book for anyone whose job or livelihood involves an element of strategic calculation. Read more