Today, we’ll be looking at a new case study: Eloquens Author Lance Rubin.

As you know, many smart financial models and methods are used only a handful of times, however there exists a high demand for them due to their time-saving and knowledge-building qualities. By opening an author channel on, Lance Rubin is helping hundreds of finance professionals to prevent reinventing the wheel when it comes to building financial models.

Lance is CEO and founder of Model Citzn, a professional financial modeler and a trainer for the Financial Modeling Institute.

On Eloquens, Lance shares a number of models ranging from Property Valuations Models to Monte Carlo Simulations.

To quote Lance: “Eloquens is solving a need that I had in terms of hosting my Excel models, which I didn’t really want to host locally on my website, but rather link to another platform. The public exposure and support, including notifications when members download my models, is great feedback that I am actually helping a broader community understand and develop their modeling skills.”

Lance also uses Eloquens Iframes to build a beautiful resources tab on his website which you can see here, driving quality traffic to his shared models on the platform.

So, in a nutshell, the main benefits of sharing his models on Eloquens for Lance are:

1/ A centralized Author Channel
2/ Increased Personal Visibility
3/ Opportunity to gather feedback on his work

If, like Lance, you would also like to open an Eloquens author channel simply go on and click on “Publish a Best Practice”

The step-by-step process is very simple; you will have your first financial model published and distributed on the marketplace in no time!

Looking forward to seeing you soon on!

Happy publishing!

Francesca Morelli from the Eloquens Team

PS: Feel free to watch the video of his case study below, discover his Eloquens Author Channel or publish your very own Best Practices on the platform.