Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
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Build your work on solid ground
When conducting analysis, you will very often find it necessary to use external data. When you do this it is essential to ensure you have reliable data: Read more
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