Data-mining isn’t usually the most exciting job to do. Sometimes it can even be somewhat painful, if not downright boring. However, there are trends developing which can make analytics fascinating and even fun. Here’s how.
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The book’s pitch says that “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. It’s a new marketing model for the age of information overload.” Read more
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