Tag Archive for: presenting

Presenting to the C-suite | Connecting to the Big Picture

Connecting the dots

The further you get up a company hierarchy the less, in general, that you are paid to worry about the nuts and bolts of execution. Quite the inverse. The higher you rise up a company organization, the more you are required to consider the more abstract elements of company strategy. It’s a bit like when you’re looking at Google Maps. If you start on StreetView and Zoom Out a few clicks you suddenly realize that although you can now see how that street fits into the geography of the area and its position within the city, you can no longer see the individual obstacles on the street level.

This analogy can be helpful to show the way in which your presentation needs to connect your StreetView insights with the over-arching concerns of the leadership team. From your vantage point you will have access to a wealth of information, not all of which will be relevant to the topic of your presentation.

Compressing what you know

It’s pretty simple to understand this concept, and most people already grasped it intuitively, but the real difficulty lies in how you actually go about trying to connect your presentation with their big picture view. The usual sticking point is in the execution. It’s tricky to know what information is relevant and what needs to be cut out for the C-suite audience. It’s a bit like when you compress a file, say a mp3 song, into a smaller format. Done well, and the track will sound almost indistinguishable from the original, heavier file. Done badly and the balance will be all off and it will sound tinny. When you are presenting to the C-suite, the essential thing is to know what to compress and what to leave.

How to choose what to compress

Choosing what information to keep can be stressful, but remember that you’re natural instincts will be of great value to you here. If you ask yourself a series of key questions, your instincts should let you know what the natural balance is. First, remind yourself of what you have been asked to speak. What is the fundamental question that you need to address. Secondly, what are the over-riding concerns of the management team? Perhaps they are thinking about an organizational restructure or a push into foreign markets. These are the considerations which will help you know which information to discard and which to flag up. For example, to go back to our StreetView analogy, if you have been asked about what obstacles you can see on the road do you need to mention the car driving on the wrong side of the road, or do you need to mention that the car is red? When you frame your decision-making in this structured framework your ears will tell you what information jars and what information is harmonious with the question on which you have been asked to speak.

Presenting at the C-level: Setting your strategy

This is the third part of our series on how to present at the top level of your business. Before we’ve looked at the strongest ways to use data in your presentation and how to use your own body language effectively. This week we’ll be focusing on how to structure your presentation for maximum impact. We’ll be showing you how to build the right strategy for your presentation! Read more

Presenting at the C-level: Data, Charts and Graphics

When you are presenting to the C-suite, you want to make your time as powerful as possible. What this means is that you need to maximize the ‘insight density’ of your time, while remaining clear-sighted, cogent and compelling. One way to improve all these areas is through the way you handle and package data. Here are a few ways you can make your data jump off the screen.

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Presenting at the C-level: Body Language Tips

This is not another article telling you not to leave your hands in your pockets or to stand with an ‘open’ stance. There is an awful lot of ink spilled on relatively obvious points about how to conduct yourself in a formal presentation scenario, and they have their place. Instead, this is the first in our new series on how to present to the C-level.

If you are presenting at or to the C-level, the chances are you are already a highly experienced professional, consultant or entrepreneur. At this level the stakes are so high that marginal gains can be critical gains. Just as in motorsport or professional cycling, these small gains can be the difference between winning and losing. In this first piece we’ll be having a look at a few areas of your body language that could give you the extra edge you need at the C-level.

Hold yourself like a leader

If you’re presenting to the C-suite, it’s going to be critical that you know what you’re talking about. And it’s going to be just as important that you look like you know what you’re talking about. Studies have shown time and time again, that persuasion is as much about confidence as it is content. Having said that, the best way we’ve found to feel sure of yourself, is to be absolutely confident of what you’re saying. Rock solid data and nuanced conclusions are an essential foundation. But even if you have the perfect presentation, this will be marred if you look scared and don’t speak up clearly.

Look like you enjoy it

We’ve probably all come across senior professionals from time to time who leave us in awe of their capabilities. There’s a lot we can learn from these people, both in terms of their work and the way they present themselves during crucial discussions. The most impressive operator I have ever had the privilege of knowing makes decisions about where one of the world’s largest energy company drills or explores. Now what separates him from the rest is two-fold. Not only does he have an instinctive eye for where to focus the lens of his attention when shown a vast array of information, but he always looks like he enjoys discussing these high level strategy decisions. The lesson here is that if you can find a way to enjoy a high level discussion for its own sake, as an intellectual challenge, as an opportunity to prove yourself, then you will probably start to exude an air of leadership too. So many of these best practices are really virtuous circles that tie in with your whole philosophy of work.

Look alert

At the C-level you can expect a great deal more interruptions than you might in an ordinary meeting. At this level time is in ever dwindling supply in relation to the enormous number of responsibilities. Again at this level you are going to be facing a larger amount of scrutiny from those who should be at the top of their game. Faced with this, its imperitive that you look alert. You do not want to seem half-baked. You want to seem alert and prepared. There is however a big difference between alertness and nervousness. That feeling you get after two large cups of strong coffee — that’s nervousness and it isn’t going to do you any favors in the board room. Alertness on the contrary is about being prepared for interruption and being ready for a board-member to drill down into a topic. You can prepare for this in advance by anticipating which topics are going to receive most critical attention and having a deep well of knowledge on those topics. This will enable you to use the interruption as a welcome opportunity to show your thoroughness.

Own the space

To look like a leader you will need to behave like one. Use the space around you in a purposeful manner. When you move your body, do so in a relaxed but definite way. You do not want to look like your simply moving because you don’t know what to do with yourself. When you’re presenting, your audience will naturally allow you a certain amount of space. This is an opportunity for you to claim the space as your own. Look like you own it, by the way you hold yourself and move around in that space. When you move around do so in such a way that it doesn’t look random, but like you are trying to illustrate different aspects of the white-board or trying to connect with a different section of your audience. As we said with our second point, if you look like you’re enjoying yourself and enjoying the opportunity to showcase your hard work, the chances are that your audience will go along with you.