Can you give me the trends of our sales in volume and value over the last 9 years?
Well, you can either hand out your rough table of figures or create a powerful slide that will make your data much easier to read and your decision-making much clearer. Read more
SMART is a framework that allows you to ask specific questions of your strategy so that you can see how well it stands up as a concrete proposal. Read more
Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media marketing. Read more
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